CAS Unveils Refreshed Brand, Continuing to Define the Global Gold Standard for the P&C Actuarial Profession.

The Casualty Actuarial Society (CAS) has introduced a refreshed brand that better represents who we are, what we stand for, and where we are going. This evolution builds on our over 110-year legacy while positioning CAS and its members to lead in a rapidly changing risk landscape.

As outlined in CAS President Barry Franklin’s recent Actuarial Review President’s Message, the brand refresh is more than just a new logo. It is a deliberate step forward to more clearly articulate the value of CAS credentials, strengthen our global presence, and reinforce why CAS remains the gold standard in property and casualty actuarial science.

The updated brand includes both a new visual identity and a more focused, consistent way of communicating. Together, these changes are designed to ensure CAS messaging is clear, relevant, and targeted, highlighting the unique and deep expertise and impact of CAS members across the global risk landscape.

The updated visual identity, including a refined brand mark, modernized typography, color palette, and design system, creates a more cohesive, flexible, and digitally adaptable brand. The new logo builds on familiar elements, drawing from the “A” in the prior CAS mark to represent actuaries and the profession, along with the signature gold dot, a longstanding symbol of CAS as the gold standard in P&C, representing excellence and leadership.

The new tagline, “P&C Experts. Proven. Trusted. Worldwide.”, underscores the CAS’s deep expertise, long-standing credibility, and global reach.

“This brand refresh is about ensuring CAS remains relevant and reinforces our leadership at a time of significant change in our industry,” said CAS President Barry Franklin. “We are strengthening how we show up in the world, so that the value of CAS members is clearly understood and recognized.”

While the updated visual identity is launching now, this is part of a broader, phased evolution. Over the coming year, CAS will continue enhancing communications, materials, and digital properties, strengthening brand stewardship and ensuring a consistent, high-quality presence across all touchpoints.

CAS leaders first introduced the thinking behind the brand refresh at the 2025 Annual Meeting in Austin, Texas, with the formal unveiling taking place at the 2026 Spring Meeting in New York City. The process was informed by extensive research and stakeholder input, with the CAS Board of Directors playing a central role in shaping the outcome.

For more details, members can watch the CAS Brand Refresh video on YouTube and read Barry Franklin’s March/April Actuarial Review President’s Message, “More Than Just a Logo.”