Staying Ahead of the Analytical Competitive Curve: Intregrating the Broad Range of Applications of Predictive Modeling in a Competitive Market Environment

In this paper, we describe a general process on how to integrate different types of predictive models within an organization to fully leverage the benefits of predictive modeling. The three major predictive modeling applications discussed in this paper are marketing, pricing, and underwriting models. These applications have been well applied and published over the past several years for the property and casualty (P&C) industry, but the literatures and discussions focused on their individual application. We believe that significant value can be realized if they are fully integrated, offering P&C companies the opportunity to take an enterprise wide view of managing their business through analytics. Therefore, the paper will discuss a general process on how they can be integrated and how the integrated result can assist insurance companies with managing the complex insurance business, such as minimizing the underwriting cycle and achieving profitable growth and reacting to external market forces faster than their competition.