How Do You Turn Risk Into Opportunity?

The Image of the Actuary Campaign needs your help. Now is the time to deliver on the campaign promise to educate business leaders that the actuarial profession can expand into more influential roles in both the traditional and nontraditional sectors. What better way to reinforce the "Turn Risk Into Opportunity" campaign theme than to showcase real-life examples of actuaries doing what they do best: quantifying the unknown so business leaders can make informed decisions that have a demonstrable effect on shareholder value.

How do you turn risk into opportunity? If you, or someone you know, have a story about how you personally turned risk into opportunity, please share it with the profession. Help demonstrate to the CEOs and CFOs of the world that actuaries truly are "the best-kept secret in business." Go to the Image Campaign Web Site at to tell your story.

While you are visiting the Image Campaign Web Site, be sure to look around at the enhanced and expanded content. A Campaign Tool Box has been created to assist you with communicating the image campaign theme and messages. Use the content and graphics that are provided, including articles, ads, and logos, to promote the image of the actuary in your organization. Also, be sure to sign up for Image Watch, an e-mail update on the campaign, so that you can be alerted when new content has been posted.

Visit the Image Campaign Web Site today.