Future Fellows - September 2012
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Going Mobile with the New CAS Web Site

By Mike Boa, Director of Communications and Marketing

Mobile website on phone
Access of Web sites on smart phones, tablets, and other mobile devices is exploding.

Consider this:

  • As of February 2012, nearly half (46%) of American adults are smartphone owners, an increase of 11 percentage points over the 35% of Americans who owned a smartphone in May 2011 (Pew Internet).   
  • The number of iPad users in the United States will rise by over 90% in 2012 (eMarketer).   
  • In the United States, 25% of Internet users only use their mobile device to access the Web (mobithinking.com).   
  • At the end of 2011, there were 6 billion mobile subscriptions, which is equivalent to 87% of the world population (The International Telecommunication Union).

The CAS is responding to the rapid growth in access of online content by mobile devices with the launch of the newly redesigned CAS Web Site. With the launch, a mobile version of casact.org is now available to allow members and candidates easy access to CAS information through their smart phones and tablets.

The need for a mobile Web site was just one requirement that the Committee on Online Services and staff became aware of during their research before beginning the redesign project. Interviews with members and candidates were conducted to learn about preferences for online services so that the redesigned Web site was responsive to member and candidate needs.

In consideration of what we heard, the redesigned CAS home page presents a clean, modern, and attractive design. The user-friendly navigation uses drop-down menus for quick access to important content.

The new Web site also features an upgraded search engine that will make it easier for Web site visitors to quickly find the information they seek.

All of the most popular Web site features remain— passing candidate numbers, the online Syllabus of Exams, online exam registration, and much more.

Launched in July, the new Web site promises a better user experience—especially for the growing number of candidates and members accessing CAS information on the go.

The Committee on Online Services and staff welcomes input and feedback on the CAS Web site. If you wish to contribute any suggestions, send me an e-mail at mboa@casact.org.

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