Going Mobile with the New CAS
Mike Boa, Director of Communications and Marketing
Access to Web sites on smartphones, tablets, and other mobile devices is exploding. Consider this:
- As of February 2012, nearly half (46%) of American adults were smartphone owners, an increase of 11 percentage points over the 35% of Americans who owned a smartphone in May 2011 (Pew Internet).
- The number of iPad users in the United States will rise by over 90% in 2012 (eMarketer).
- In the United States, 25% of Web users only use their mobile device to access the Web. (mobithinking.com).
- At the end of 2011, there were 6 billion mobile subscriptions, which is equivalent to 87% of the world population (The International Telecommunication Union).
This trend has not been lost on the CAS, which embraced the growing mobile movement with the release of an app to support the 2012 Spring Meeting. Attendees were invited to download the free app to their mobile device for access to real-time schedule and speaker updates, the most current version of the list of attendees, maps of the meeting space, and more. The app was accessed by 444 unique visitors, so with about 635 registered attendees, the app was utilized by over two-thirds of those attending the meeting.
The CAS is continuing to respond to the rapid growth in accessibility of online content by mobile devices with the launch of the redesigned CAS Web Site. With the launch, a mobile version of the Web site is now available to allow members and candidates easy access to CAS information through their smart phones and tablets.
The need for a mobile Web site was just one requirement that the Committee on Online Services and staff became aware of in its research before beginning the redesign project. A survey of the Member Advisory Panel and interviews with members and candidates were conducted to learn about preferences for CAS online services so that the redesigned Web site was responsive to member and candidate needs.
In consideration of what we heard, the redesigned CAS home page presents a clean, modern, and attractive design. The user-friendly navigation uses drop-down menus for quick access to important content.
The new Web site also features an upgraded search engine that will make it easier for Web site visitors to quickly find the information they seek.
All of the most popular Web site features remain—the online CAS member directory, calendar of events, admissions information, CAS publications, and much more.
Launched in July, the new Web site promises a better user experience, especially for the growing number of members accessing CAS information on the go.
With the Web site being the face of the CAS to the rest of the world, maintaining a professional, modern, resource-rich Web site is a high priority. The Committee on Online Services and staff welcomes input and feedback on the CAS Web Site. If you wish to contribute any suggestions, send me an e-mail at firstname.lastname@example.org.