2004 CAS Annual Meeting

John KrubskiJohn Krubski is an entertaining and insightful commentator on the art and science of Persuasion. Krubski is currently the chairman of the International Thought Leadership Council and the author of Who Dances First Naked Gets to Lead; and other guideposts for navigating this NeXt Millennium. Throughout his career in advertising, marketing, and consumer research, Krubski has successfully promoted hundreds of millions of dollars worth of consumer and business-to-business goods and services. In so doing, he has built an international reputation for recognizing the unforeseen impacts of marketplace trends and helping organizations create a long-term vision that guides innovation. This is a talk that promises to amuse, enlighten, challenge, and stimulate.

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